This weblog was co-written by Amit Vashi, a Presales Engineer and Answer Architect at Tokay Networks, specializing in designing and delivering Superior Networking, Safety and Collaboration options. With a robust give attention to Cisco applied sciences, Amit has in depth expertise in routing, switching, wi-fi, cybersecurity, Meraki merchandise, and Cisco UCaaS/CCaaS. Recognized for bridging the hole between technical necessities and enterprise targets, Amit helps his purchasers ship dependable, scalable, and safe IT infrastructures.
At Cisco, we’re dedicated to empowering our companions with the instruments, sources, and help wanted to drive success. One of many methods we do that is by way of Advertising Velocity, a world-class digital co-marketing expertise designed to assist our companions strengthen their go-to-market expertise, construct impactful campaigns and develop their enterprise.
Right this moment, we’re thrilled to announce the winner of the primary Advertising Velocity Companion Activation Contest! This contest celebrates the creativity, ingenuity, and success of our Cisco companions around the globe, who use the Advertising Velocity digital expertise to study and craft modern advertising and marketing campaigns that ship outcomes. One companion actually stood out for his or her distinctive technique and flawless marketing campaign execution.
And the Advertising Velocity 2025 ‘High Activator’ award goes to… drumroll please… Tokay Networks! 🎉
Tokay Networks working intently with their Cisco Distributor Scansource, leveraged the Advertising Velocity demand technology capabilities to design and execute a high-impact marketing campaign that resonated deeply with their target market. It included a mixture of e mail outreach and net plugin activation, successfully capturing the eye of their prospects and driving significant engagement. By specializing in Cisco’s Collaboration and Safety portfolios, the companion was capable of display the worth the answer brings to companies of all sizes, finally producing some spectacular outcomes.
A Nearer Have a look at the Profitable Marketing campaign
How did Tokay Networks obtain exceptional success with their Cisco marketing campaign? Right here’s a fast breakdown of the important thing methods behind their achievement, together with:
- Marketing campaign Customization: Leveraging ready-to-go campaigns reminiscent of Cisco Webex Cloud Calling Reimagined and SMB Companion Marketing campaign Package through the use of pre-built Cisco messaging and co-brandable property.
- Multi-Channel Execution: Activating an e mail marketing campaign and net plugin to spice up visibility and generate demand.
- Account-Based mostly Method: Securely importing and concentrating on a particular set of business contacts through e mail, making certain full compliance with privateness coverage laws.
- Knowledge-Pushed Insights: Utilizing Advertising Velocity analytics capabilities to refine methods on the fly and entry marketing campaign efficiency.
The outcomes? Each advertising and marketing campaigns delivered distinctive outcomes, with the Webex Cloud Calling Reimagined emails surpassing the business benchmark by 2.2x, and the Meraki MX Safety emails (a part of the SMB Companion Marketing campaign Package) outperforming the benchmark by 1.8x. On the enterprise entrance, Tokay Networks skilled a exceptional 7x enhance of their gross sales pipeline, pushed by their efficient use of Advertising Velocity and the help of their distributor, ScanSource.
What’s much more superb? They achieved this success for free of charge by absolutely using a few of the strongest built-in capabilities of Advertising Velocity — one of many many perks out there to Cisco companions.
Congratulations as soon as once more to Tokay Networks🎉for his or her excellent achievement within the Advertising Velocity Companion Activation Contest!
The Energy of Advertising Velocity
Tokay Networks’ success story is only one instance of how Cisco companions can harness the facility of Advertising Velocity to realize their advertising and marketing targets. With a variety of sources at your disposal — from professional-grade templates and co-brandable property to superior analytics and insights — the platform makes it straightforward to create and execute high-impact campaigns.
If you happen to’re not already profiting from this unimaginable useful resource, now’s the proper time to get began. Go to Advertising Velocity in the present day to discover the campaigns, customizable templates, and insights that may provide help to obtain your enterprise targets. And be sure you take a look at the Studying part for fast entry to trainings and sources at each stage of your journey.
Keep tuned for the upcoming video collection deep-diving into Tokay Networks’ Advertising Velocity success story and join the Advertising Velocity month-to-month publication to study extra!
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