To mark our fifth yr of partnership with UNDP, we’re proud to share the impression and achievements we’ve delivered via our packages with the Galaxy Group.
Samsung Electronics believes small efforts could make a big effect, particularly when collaborating with like-minded companions. For the previous 5 years, Samsung and the United Nations Growth Programme (UNDP) have labored along with one shared aim — harnessing expertise to impact world change.
Central to this mission is the idea within the potential of younger folks, significantly millennials and Gen Z. As tech-savvy world residents, their optimism and conviction drive progress on points like local weather change and social fairness. With the best instruments and platforms, they have the ability to affect policymakers and companies towards a extra sustainable future.
Because the 2030 deadline for the United Nations Sustainable Growth Objectives (SDGs) approaches, Samsung and UNDP stay dedicated to the World Objectives. Each organizations have made vital strides in creating real-world impression by prioritizing innovation. In celebration of United Nations Day, Samsung has launched a report that marks our five-year relationship, highlighting progress in elevating consciousness of the World Objectives via initiatives just like the Samsung World Objectives app and Generation17.
“We consider within the energy of collective effort to create a greater future for upcoming generations and utilizing expertise for the better good,” stated Stephanie Choi, EVP & Head of Advertising, Cell eXperience Enterprise at Samsung Electronics. “Our partnership with UNDP over the previous 5 years has been a significant step on this journey, as we’ve labored collectively to help younger changemakers and lift consciousness of the World Objectives. We’re grateful for the chance to contribute to a greater future for all, and we sit up for persevering with our journey to 2030 with the Galaxy group.”
“The one approach we’re going to confront the world’s largest challenges is thru cooperation. Our partnership with Samsung reveals the ability of true collaboration between the private and non-private sectors,” added Achim Steiner, Administrator of UNDP. “We’re pleased with the progress that we’ve seen in each the Samsung World Objectives app and the Generation17 initiative to empower youth to advance the SDGs. We sit up for persevering with and exploring new frontiers in our partnership to drive sustainable growth within the years forward.”
Samsung World Objectives App

▲ The Samsung World Objectives app permits Galaxy customers to work towards the World Objectives in a straightforward, collaborative approach.
Samsung and UNDP partnered in 2019 to launch the Samsung World Objectives app1 — a platform that educates Galaxy customers in regards to the 17 World Objectives and permits them to generate donations via in-app advertisements, utilizing wallpapers to extend their earnings and direct contributions. Samsung then matches all proceeds from the in-app advertisements, maximizing our collaborative efforts to help UNDP’s work in advancing the World Objectives and contributing to their achievement.
To additional have interaction Galaxy customers, we launched new interactive options such because the Donation Chief Board in 2023. In 2024, we launched limited-edition wallpapers as “Thank-you Presents” as a token of appreciation to energetic customers. The wallpapers, accessible on Samsung Galaxy smartphones and watches, spotlight completely different endangered species supported by UNDP World Objectives initiatives.

▲ The Samsung World Objectives app has engaged thousands and thousands of Galaxy customers and raised substantial funds to help UNDP’s work in advancing the World Objectives and contributing to their achievements.
Since its launch, the Samsung World Objectives app has reached almost 300 million Galaxy customers2 and raised greater than $20 million3 for UNDP. Customers have recognized Purpose 1 (No Poverty), Purpose 2 (Zero Starvation) and Purpose 6 (Clear Water and Sanitation) as their prime priorities, providing helpful insights into the worldwide points that matter most to them.

▲ Galaxy customers have recognized Purpose 1 (No Poverty), Purpose 2 (Zero Starvation) and Purpose 6 (Clear Water and Sanitation) as their prime priorities.
Wanting forward, we’re devoted to increasing the app’s impression to encourage collective motion and create lasting change.
Generation17
In 2020, Samsung and UNDP launched Generation17 to help younger changemakers advancing the World Objectives with the idea within the energy of youth to create significant change. The initiative offers expertise, mentorship and networking alternatives to Younger Leaders worldwide — supporting 16 such people throughout six areas up to now and sharing their tales via Samsung and UNDP’s world platforms.
By the initiative, the Generation17 Younger Leaders have been capable of attend main world occasions such because the Cell World Congress, the UN Financial and Social Council Youth Discussion board and the UN Summit of the Future Motion Days. These engagements give them a platform to collaborate with world decision-makers throughout completely different sectors.
In simply 4 years, UNDP and Samsung, via Generation17, have supported Younger Leaders who consider this initiative has considerably contributed to reaching outstanding outcomes and making a powerful impression on their communities. Whereas Generation17 has supplied helpful assets and opened doorways for the Younger Leaders, their success is in the end a testomony to their drive, creativity, entrepreneurial expertise, networks and keenness for advancing the World Objectives. By these mixed efforts, the Younger Leaders really feel that this initiative has scaled the impression of their work, permitting them to succeed in extra folks inside their communities, increase consciousness of their work and advance all 17 World Objectives via the ability of expertise.
Samsung Newsroom highlights how Generation17 leaders Efe Johnson, Thùy Anh Ngô and Tafara Makaza are leveraging expertise to handle challenges comparable to reproductive well being training, take care of the aged, financial mobility and extra — demonstrating how revolutionary options can encourage change and motion.
Efe Johnson
A reproductive and sexual well being advocate from Kaduna, Nigeria, Efe Johnson based Xari Africa to interrupt taboos surrounding sexual and reproductive well being throughout Africa after experiencing disgrace and confusion throughout her first menstrual interval. Xari Africa educates women on subjects like menstruation, contraception and sexual well being.
Xari Africa has impacted 4,500 women throughout Africa via faculty workshops, on-line programs and Efe’s sensible well being information Simply Interval It. She now goals to broaden her platform to succeed in 1 million women.

▲ Efe prioritizes Purpose 1 (No Poverty), Purpose 4 (High quality Schooling) and Purpose 5 (Gender Equality) in her work to empower and educate women throughout Africa.
Thùy Anh Ngô
Thùy Anh Ngô based HASU, a cellular platform in Vietnam that improves the bodily, psychological and social well-being of older adults. Impressed by her late grandfather’s worry of burdening his household, she developed HASU to fulfill the wants of Vietnam’s growing older inhabitants. The app presents well being recommendation, train routines and social boards to maintain seniors related and energetic.
Thùy Anh has focused on stabilizing inside operations and optimizing providers for seniors over the previous yr, contributing to HASU reaching over 50,000 people. Her latest program, a memoir-writing service, has been serving to shoppers from numerous backgrounds — together with key opinion leaders, politicians and retired professionals — protect and cherish their treasured recollections.

▲ Thùy Anh prioritizes Purpose 3 (Good Well being and Nicely-Being), Purpose 4 (High quality Schooling) and Purpose 10 (Lowered Inequalities) in her work to help older adults in Vietnam.
Tafara Makaza
A social entrepreneur and technologist from Zimbabwe, Tafara Makaza co-founded Fixa — a digital platform that connects casual employees with protected, dependable employment alternatives in Africa. Dubbed the “LinkedIn for the linked out,” Fixa helps employees create digital profiles and offers them entry to formal jobs and monetary providers.
Tafara has related over 8,000 employees to greater than 300,000 job alternatives, disbursing greater than $2 million in salaries since beginning the platform in 2021. He’s empowering people throughout Africa to attain financial independence.

▲ Tafara prioritizes Purpose 1 (No Poverty) and Purpose 8 (First rate Work and Financial Development) in his work to enhance employment in Africa.
Wanting In the direction of 2030
With 2030 on the horizon, Samsung’s dedication to driving world progress has solely strengthened. The corporate continues to harness its technological experience to gasoline collective motion for significant change by supporting UNDP and younger changemakers worldwide. By initiatives just like the Samsung World Objectives app and Generation17, Samsung stays targeted on constructing a extra sustainable future for all.
Click on right here to obtain the total report.
1 Samsung World Objectives app seen on the picture is simulated for illustrative functions. Availability and supported gadget fashions could range by market and are topic to alter
2 Whole variety of customers as of September 2024
3 Whole contribution as of September 2024