CIRP went by its quarterly survey of cell phone patrons on the lookout for loyal Apple and Samsung patrons. CIRP defines a loyal iPhone or Galaxy purchaser as one who owned an Apple or Samsung handset and changed it or upgraded by shopping for the identical model of smartphone. The info exhibits that extra loyal Apple iPhone patrons than loyal Samsung Galaxy patrons will be present in each the higher and decrease revenue ranges. These within the middle-income vary have been extra apt to be loyal Galaxy handset house owners.
Many would count on iPhone patrons to be discovered within the prime revenue vary due to the costs that Apple fees for its handsets. CIRP explains that loyal iPhone patrons find yourself within the backside revenue vary due to the massive variety of iPhone fashions bought by youthful customers who do not need to pay for housing or different grownup bills.
Earnings ranges of loyal Apple iPhone and Samsung Galaxy telephone patrons for the 12 months ended final quarter. | Picture credit-CIRP
The center-income vary accounts for 75% of the purchases of Samsung Galaxy telephones by loyal patrons in comparison with 67% of iPhone purchases attributed to loyal customers. That is as a result of Samsung does have a well-liked mid-range lineup. Apple doesn’t compete in that section of the market. The very prime tier, those that make $150,000 or extra a 12 months, made up 9% of iPhone purchases by loyal patrons throughout the 12 months ending with the March 2025 quarter. That compares to the 6% of Galaxy purchases made by loyal Samsung customers in that tier.
24% of iPhone purchases made throughout that very same time interval have been from loyal patrons incomes lower than $25,000 a 12 months. That compares to the 19% of Galaxy purchases made by loyal Samsung customers that have been made by these within the lowest revenue tier.