Key takeaways
- American concern about local weather change has remained regular for the reason that election, regardless of authorities efforts to rollback many local weather initiatives.
- Regardless of financial and political challenges, concern about local weather change within the U.S. stays at a historic excessive.
- Corporations should reduce by the noise and keep centered on the problems that matter most to shoppers.
In our 4 a long time of labor, now we have hardly ever seen such widespread uncertainty and instability within the working surroundings — a actuality that many professionals are confronted with immediately. Leaders world wide are asking: what’s really modified and what stays fixed? To shed some gentle on this query, Trellis knowledge associate GlobeScan performed a flash ballot of 1,000 shoppers in the USA, asking them how critical they seen the problems of local weather change or world warming.
GlobeScan’s monitoring of issues reveals that Individuals proceed to be as involved about local weather change as they had been earlier than the 2024 election. From a long-term monitoring perspective, concern about local weather change stays at historic highs within the U.S. Regardless of the present political local weather and financial challenges, Individuals’ concern about local weather change has solely barely diminished in comparison with seven months in the past, with half of Individuals nonetheless contemplating local weather change to be “very critical.”
What this implies
These findings mirror the resilience of American values round sustainability. Past concern about local weather change particularly, our analysis reveals that the broader environmental and social values held by Individuals have remained steadfast, even amid latest political and financial turbulence. This enduring public dedication means that societal opinion — a important basis for advancing sustainability — stays robust. For organizations, this alerts a transparent crucial: keep aligned with the problems that matter most to shoppers or danger shedding each relevance and belief.
Based mostly on a ballot of greater than 1,000 Individuals performed March 25-28, 2025.