This weblog was co-authored by Tony Reilly, Senior EMEA Advertising Director at Comstor. Tony leads Comstor’s EMEA Advertising group with the goal of driving sustainable worthwhile progress for his or her companions in the simplest, environment friendly manner attainable. He’s a strategic B2B advertising and marketing chief with over 25 years of expertise working in know-how environments the place imaginative and prescient and collaboration are of basic significance.
At Cisco, our success is linked to the success of our companions. This core perception is a driving power behind every part we do, and it’s a sentiment deeply shared by our valued distributors like Comstor. In right this moment’s quickly evolving know-how panorama, serving to our companions develop their companies and improve profitability via efficient demand technology isn’t only a aim; it’s a shared strategic crucial.
We perceive the challenges companions face: the necessity to attain new clients, stand out in a crowded market, and ship impactful campaigns with out limitless assets. That is exactly why we’ve invested in Advertising Velocity (MV), and why our collaboration with Comstor is so essential in amplifying its attain and influence to drive demand.
Comstor: Your Scaling Engine for Accomplice Enablement
Comstor performs a pivotal function in bringing Cisco’s improvements nearer to our companions. As a distributor, the corporate leverages Advertising Velocity as a robust ‘scaling engine’ to make sure that our collective messaging and strategic priorities translate into tangible alternatives for each companion.
As Tony Reilly, Senior Advertising Director for Comstor EMEA highlights, “MV permits our companions to leverage technically right, professionally written materials associated to key Cisco packages, it’s invaluable.” This implies Comstor can proactively plan and help companions, taking a transparent message to market and serving to them maximize alternatives, whether or not it’s via an SMB marketing campaign package or by including Comstor’s distinctive value-add with their product groups and companion advertising and marketing experience. Our shared aim is for companions to plan forward and drive demand in alignment with Cisco’s and Comstor’s joint visions.
Advertising Velocity: Your Demand Technology Powerhouse
For companions, Advertising Velocity isn’t simply one other software, it’s a complete platform designed to simplify and supercharge their advertising and marketing efforts. For a lot of, like Amy Barnett, Accomplice Advertising Supervisor at Comstor UK, MV has been the “go-to platform to help with marketing campaign content material and collateral” from day one.”
What makes MV so invaluable?
- Content material at Your Fingertips: Companions persistently inform us that the campaigns inside MV are a “incredible supply of content material.” This implies much less time spent creating from scratch and extra time partaking with clients.
- Easy Co-Branding: The power to “co-brand pre-designed content material comparable to infographics” takes away the ache of complicated design work, particularly for companions with out devoted in-house artistic groups or massive budgets. That is significantly helpful for multi-channel campaigns requiring various collateral like emails, social posts, and scripts.
- Built-in Campaigns, Zero Value Tag: MV empowers even smaller companions with restricted assets to run subtle, built-in campaigns. As Amy notes, “Not like different impartial platforms, this comes and not using a price ticket.” We’ve seen companions make the most of MV’s social capabilities without cost, avoiding investments in separate scheduling platforms.
In the end, as Comstor said “no matter price range, useful resource, capacity, MV provides the companions every part they should efficiently generate demand with Cisco.”
Aligning with Strategic Priorities: AI, Digital Resilience, and Future-Proofed Workplaces
In a world more and more formed by digital transformation, our companions should be on the forefront of innovation. Advertising Velocity supplies the content material and steerage to align with important strategic priorities that outline the way forward for enterprise. By Advertising Velocity, companions can entry tailor-made campaigns and belongings for:
- AI-Prepared Knowledge Facilities: As Synthetic Intelligence continues to reshape industries, the muse of an AI-ready information heart is paramount. MV supplies the assets to assist companions articulate this significant message and place themselves as leaders on this transformative house.
- Digital Resilience: In an period of escalating cyber threats, making certain digital resilience is non-negotiable. MV equips companions with the messaging and instruments to assist clients construct strong, safe infrastructures.
- Future-Proofed Workplaces: The way in which we work has basically modified. MV helps companions in guiding companies towards versatile, safe, and collaborative environments that empower their workforce for years to come back.
MV ensures that companions have entry to the most recent insights and advertising and marketing supplies to capitalize on these important tendencies, positioning them for sustained progress.
Accomplice Success: Our Shared North Star
Our shared dedication with Comstor is to empower each Cisco companion to thrive. Advertising Velocity is a testomony to this dedication to our companions, designed to scale their advertising and marketing efforts, align them with strategic progress areas, and in the end, drive their profitability. It’s about making subtle demand technology accessible and efficient for all.
We encourage you to discover the complete potential of Advertising Velocity. To see the way it’s making an actual distinction for companions on the bottom, we invite you to observe our very first Accomplice Success Video, that includes Amy Barnett, Accomplice Advertising Supervisor at Comstor UK. That is the primary in a collection of 4 video testimonials from Comstor UK, so keep tuned for extra coming quickly!
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