Driving Accessibility with Ruled Information Merchandise, Seamlessly Managed in Atlan
At a Look
- Kiwi.com, a worldwide journey tech firm powering over 100 million searches per day for the proper journey route, aimed to enhance entry to information
- Selecting Atlan as their trendy information catalog, Kiwi.com streamlined the aggregation, curation, and monitoring of hundreds of information belongings, consolidating them into 58 discoverable information merchandise for easier and extra environment friendly consumption
- This information product method has diminished the workload on their central engineering staff by 53% and elevated information consumer satisfaction by 20%, since onboarding 20+ groups to responsibly share and use information throughout their group
Powering over 100 million every day searches for optimum journey routes and supporting 22.9 billion kilometers value of travels in 2023, information is essential to the success of journey tech firm Kiwi.com. Their modern algorithm allows prospects to find and ebook inexpensive flights usually missed by different search engines like google, with billions of worth checks carried out every day throughout 95% of worldwide flight content material.
For Kiwi.com workers that work each day to enhance their product, expertise, and operations, easy accessibility to reliable information is essential. And main the cost to enhance the best way her colleagues use that information is Martina Ivanicova, Information Engineering Supervisor.
On the 2024 Gartner Information & Analytics Summit in London, Martina joined Atlan to share her expertise and classes discovered from bridging the hole between information producers and shoppers, introducing information merchandise, and leveraging Lively Metadata to ship the trusted, comprehensible information that drives the subsequent nice enterprise resolution. Reflecting on her journey, she posed a vital query:
Let’s step into the footwear of a brand new information analyst in our firm. The place do I discover information within the first place?”
Journey to the Heart of the Information Stack

Kiwi.com operates on a microservice structure, with companies organized by enterprise area. Leveraging Google Cloud Platform, they batch-extract information to BigQuery, their information warehouse, whereas Dataflow manages real-time information processing, storing ends in Google Cloud Storage or instantly in BigQuery. Extra transformations guarantee information is offered in Looker, their enterprise intelligence software. Metadata for all elements is managed in Dataplex, a GCP service housing huge quantities of their information belongings.
Whereas this setup may appear simple, it operates on a large scale, orchestrating and managing an unlimited quantity of information throughout the complete ecosystem.
“We have now 100 Postgres databases, tens of hundreds of tables, hundreds of BigQuery information units, tens of hundreds of BigQuery tables, a whole lot of Airflow DAGs, and hundreds of Looker objects,” Martina shared.
Discovering Focus with Information Merchandise

For Information Analysts at Kiwi.com, accessing correct and dependable data is essential for knowledgeable decision-making. Nonetheless, even with information consolidated in a single place, discovering the appropriate information asset remained difficult. This prompted Martina and her staff to look past easy accessibility, making it easier to navigate their complicated information ecosystem.
For those who had been a Information Analyst, and also you went to Dataplex to seek for the key phrase ‘Vacation spot’, you’ll discover greater than 200,000 entries. How would you discover information to your use case? The reply is that you’re not in search of information, you’re in search of a knowledge product.”
Martina and her staff embraced the idea of treating information as a product, making certain it’s dependable, user-friendly, discoverable, and beneficial, making it a key operational asset. This method led to the event of a governance framework for information merchandise, establishing key requirements to scale and handle information high quality, documentation, safety, and associated processes.
A Ruled Information Product Mannequin
Martina and her staff’s information product method was designed to concentrate on their most vital information belongings. They divided these belongings into tiers, the highest tier being probably the most vital for strategic choices and monetary reporting. Most of their information shoppers’ use instances relied on this top-tier information, driving stringent necessities for reliability and accessibility, and provoking a six-part framework to create, handle, and enhance these information merchandise.

Possession: Establishing clear possession and accountability for each information product at each product and technical ranges.
Documentation: Making each information product easy-to-find and perceive, with correct context and data that’s discoverable and comprehensible.
High quality: Monitoring the freshness, accuracy, and reliability of every information product utilizing an in-house observability platform.
Structure: Optimizing the creation, modification, storage, and entry of information merchandise with a sound technological setup.
Safety: Adhering to safety and privateness requirements, making certain information safety, and sustaining regulatory compliance.
Processes: Implementing procedures to take care of information reliability, together with information contracts, making certain that every one shoppers and producers agree on particular SLAs and SLOs, instituting incident and alter administration protocols.
Whereas Martina’s staff may help this framework by mixing a robust set of current instruments, together with Terraform, BigQuery, Dataplex, Monte Carlo, and Looker, managing information merchandise would imply leaping from software to software as information flowed from producer to shopper. Evaluating the Lively Metadata Administration marketplace for an answer that will unify these disparate instruments right into a single view, Kiwi.com selected Atlan.
Seamlessly integrating with their information stack, Martina and her staff use Atlan to make sure their information merchandise are accessible and comprehensible, performant and dependable, and align completely with their excessive requirements for high quality and safety.
Atlan was versatile sufficient to offer an umbrella over all of the metadata we had been making an attempt to trace. It additionally helped us consider how nicely our information merchandise carry out in opposition to particular standards, making certain they meet required requirements.”
A Streamlined Information Panorama
By transferring from searches that returned hundreds of outcomes throughout a fancy information property, to constructing simply discoverable, ruled information merchandise, Martina and her staff have considerably improved the capability of the Information Engineering operate, and are driving consumer satisfaction to unprecedented heights.

At the moment, their staff manages 58 of those top-tier information merchandise — a fastidiously chosen set that has targeted and streamlined their workload. This panorama has since been organized by area, curating information belongings and making certain clear possession and documentation.
This method has empowered information groups to take full accountability for his or her information, fostering a tradition of accountability. “We managed to prepare the info panorama in order that it matches our domains. Information is owned by the groups sitting in these domains,” Martina defined.
By means of this transformation, Kiwi.com efficiently onboarded over 20 groups to responsibly share and use information throughout the group. Routine inside surveys revealed a 20% improve in information consumer satisfaction, showcasing the numerous constructive affect of this initiative.
The “Much less is Extra” Lesson
As an alternative of digging by 272,000 hard-to-parse outcomes, a Kiwi.com analyst can now discover precisely what they want with Atlan. In a single easy, easy-to-use interface, they’re provided the complete image—from possession to associated belongings, information contracts, SLAs, and any information high quality points.

Sharing an important classes discovered from her expertise, Martina expresses that entry to huge quantities of information is simply step one to information democratization, and never the vacation spot. With curiosity and concentrate on the wants of their information shoppers, yielding the very best worth from information means delivering an expertise that delivers discoverable, comprehensible, and dependable information, instantaneously at their fingertips.
Folks say they need entry to all the info, on a regular basis. Take this with a grain of salt. It’s not sufficient that we break silos and join all the info sources throughout the corporate. It’s not sufficient that we provide self-service analytics instruments to the corporate. It’s vital that we provide dependable and discoverable information, and that much less is extra.”