What an unbelievable week we had in Los Angeles at Cisco Accomplice Summit 2024! It was incredible to attach with so many companions and colleagues, sharing concepts and constructing relationships that drive our collective success.
Thanks to everybody who participated—whether or not in particular person or nearly. Your dedication introduced us right here, and your continued help will hold us shifting ahead on this thrilling journey.
Ahead as One was our theme this yr, targeted on how we ship buyer worth collectively and the way we join and shield clients within the AI period. The resounding message all through the week was that by leveraging your entire ecosystem, we’re empowered to create distinctive buyer experiences—collectively.
Chuck Robbins, our Chair and CEO, stated it properly: “We’re at a main inflection level as our clients are feeling relentless stress to deploy AI infrastructure. They want our experience and expertise greater than ever, and powerful partnerships are crucial to their success.”
Introducing the New Cisco 360 Accomplice Program
At Accomplice Summit, we unveiled the brand new Cisco 360 Accomplice Program—one ecosystem, shared success. This program was constructed with enter from over 1,000 hours of suggestions from companions, clients, and business analysts.
It builds on our wealthy {hardware} and networking legacy whereas evolving with at this time’s shift to software program, subscriptions, and companies. This system helps all sorts of accomplice fashions, specializing in what issues most—driving worth by go-to-market methods, constructing capabilities, and fascinating deeply with clients. Its portfolio-based framework ensures companions develop with us as we innovate.
The Cisco 360 Accomplice Program displays world impression, agility, and ease—and most significantly, it represents our dedication to working collectively and successful as one ecosystem.
What this implies for you
Let me break it down into the three issues that matter most:
Cash. Time. And relationships.
For these of you who’ve constructed relationships with Cisco, your funding is protected. We are going to offer you instruments and assets to attain predictable profitability, offering stability and long-term success.
Additionally, you will have loads of time to transition. With 15 months to regulate—earlier than the brand new program takes impact on February 1, 2026—you may transfer at your personal tempo with confidence.
Most significantly, this program is constructed with you on the middle, aligning along with your wants and supporting your progress for years to come back.
A brand new technique to measure accomplice worth
The Cisco 360 Accomplice Program introduces the Accomplice Worth Index, a brand new framework for measuring your contribution throughout 4 dimensions:
- Foundational: The maturity of your lifecycle or managed companies practices.
- Capabilities: Your funding in technical and different abilities.
- Efficiency: The way you land, retain, and renew buyer worth.
- Engagement: The way you join with clients all through their journey.
This method ensures that your distinctive strengths—whether or not in Safety, Networking, Collaboration, Cloud & AI, Providers and Observability, and/or throughout a number of portfolios—are acknowledged and rewarded.
Amplifying your worth to clients
We need to spotlight the investments and capabilities that set you aside. That’s the reason we’re introducing two new designations: Cisco Accomplice and Cisco Most well-liked Accomplice; and will likely be sunsetting the prevailing Gold, Premier and Choose ranges.
These new designations mirror your strengths and dedication to excellence. We’re additionally investing in them to make sure clients acknowledge their worth—making it clear why they need to select you as their accomplice.
All accomplice anniversary dates for present roles, ranges, and the Buyer Expertise Specializations will likely be prolonged to February 1, 2026. Throughout the transition interval, when you obtain a brand new function, stage, or Buyer Expertise Specialization, your anniversary date will likely be set to February 1, 2026, no matter when that credential is earned.
Subsequent-gen Specializations and boosting advantages
The shift from conventional Structure Specializations to Answer-based Specializations will proceed as we transition to the Cisco 360 Accomplice Program. We are going to develop subsequent gen Specializations that may assist you to differentiate your technical experience both extra deeply into one particular portfolio or throughout portfolios; going ahead, these specializations will likely be out there to our Cisco Most well-liked Companions.
Get began at this time
We now have some thrilling fast steps out there to you:
We’re excited to announce the primary AI targeted specialization. The Cisco AI-Prepared Infrastructure Answer Specialization was designed to fulfill demand for superior Cisco AI infrastructure options, delivered by knowledgeable Cisco companions. This new specialization positions you to ship enterprise outcomes that matter most at this time.
For Managed Service Suppliers (MSPs), we now have additionally added two new Cisco Powered Providers Specializations:
- Safe Entry / Safety Service Edge (SSE)
- Industrial OT Safety
These will allow you to meet rising market demand for security-focused managed companies, whereas driving progress with differentiated options.
Lastly, we encourage you to get educated within the newest Safety & Observability options out there within the present Cisco Accomplice Program and Splunk Partnerverse. To help your investments, we’re excited to announce cross-program accomplice specializations. These specializations, out there on November 20, 2024, will shield Splunk companions’ investments and permit Cisco companions to increase their experience and attain extra clients.
Evolving incentives
To boost your profitability and competitiveness, we’re boosting our vary of advantages provided. You’ll profit from a mixture of upfront reductions and back-end rebates aligned to the worth you carry to clients.
As we already introduced at Accomplice Summit ‘23, our flagship rebates—VIP, Lifecycle Incentives, and Cisco Providers Accomplice Program (CSPP)—will roll into the brand new Cisco Accomplice Incentive, providing the identical rewards with a extra streamlined method.
We now have expanded the Buyer Evaluation Incentive to cowl Networking and Collaboration, along with Safety. These proactive assessments not solely establish new alternatives but in addition improve buyer loyalty and speed up deal approvals.
The Carry out Plus program now provides much more methods to earn, with elevated payout ranges and rewards for progress throughout architectures and midmarket clients.
Lifecycle Incentives additionally continues to evolve, including new incentives for Enterprise Networking, Safety, and Information Middle, plus new Buyer Expertise use circumstances like Duo. We now have simplified monitoring with a brand new single-step view in Funds Supervisor, making it simpler to foretell earnings.
Trying forward
Over the subsequent 15 months, we’ll roll out this system in a phased method beginning with a deal with the Safety portfolio and offering deeper insights into your group’s worth index. Then we’ll roll out further indices for Collaboration, Networking, Cloud & AI, Providers, and Observability —all accessible on Accomplice Expertise Platform (PXP).
The Cisco 360 Accomplice Program displays all the things we now have heard from you—your insights, challenges, and ambitions. We all know that predictable progress fuels your capability to innovate, make investments, and create significant outcomes for purchasers. And we’re dedicated to your profitability, offering the instruments and assets you might want to unlock new alternatives.
Let’s join
I sit up for connecting with lots of you within the coming months by advisory boards, occasions, and one-on-one conversations. For extra particulars, go to the brand new 360 Accomplice Program web page to discover a wealth of assets and registration hyperlinks for upcoming webinars on the Cisco 360 Accomplice Program. You may as well e mail askpartnerprogram@cisco.com with suggestions and questions.
And, when you missed my breakout session BIS 05 at Accomplice Summit—or need to watch it once more—test it out on November 12 when it goes reside on the Accomplice Launch Expertise platform.
Collectively, we’ll transcend assembly buyer expectations—we’ll exceed them!
Unsure we need to assure this profitability forecast, esp in writing?
Watch breakout session BIS 05 at Accomplice Summit on Accomplice Launch Expertise
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Related with #CiscoPartners on social!
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