For forty years, prospects and companions alike have trusted Cisco to ship nice high quality and progressive merchandise throughout our particular person enterprise areas of networking, safety, observability, and collaboration. The end result: acknowledged market management throughout every. Nevertheless, what bought us right here received’t get us there.
A New Day
At present is a brand new day and the expertise panorama has modified. Organizations now not need to transact with a vendor to purchase merchandise. Somewhat they need to have interaction with a strategic accomplice to purchase outcomes that may clear up their greatest issues.
On this new day, we needed to requested ourselves, “how can we make 1+1 = 10 for Cisco, our companions, and our prospects?” The reply is a brand new strategic initiative that’s driving our go-to-market and firm technique: One Cisco.
What’s One Cisco
One Cisco is all about how networking, safety, observability, and collaboration – inclusive of Splunk – ship a set of three outcomes for our prospects within the AI period: powering AI-ready information facilities, future-proofed workplaces, and digital resilience. Every of those outcomes are aligned to board degree priorities and creates vital differentiation for Cisco and unimaginable development alternatives for our companions.
What to Count on
At present, we’re differentiating and simplifying the product and options we provide, bringing the ability of the whole Cisco product portfolio to our prospects and companions. We’re prioritizing the outcomes that matter most to our prospects, and meaning larger alternatives for our companions to interact on the highest ranges of the group. All in, this new go-to-market strategy will end in each strategic worth to prospects and unimaginable development alternatives for our companions.
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